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5 Questions To Ask Before Writing Your Copy |
| Stokes Adams, MBA |
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| Copy is the written part of any of your marketing or promotional pieces. It’s the words you use to communicate
with the people who are reading your materials. |
| Copy is one of the most important factors in determining the success of your marketing activities. Think about how a
brochure or web page would look without any words. To me, it just wouldn’t have the same impact if the words were missing. Copy is
the way you connect with the people you want to attract. So the words you use really do matter. |
| When I get ready to start a copywriting project, my mind goes in all different directions. I start thinking of the
points I want to get across, stories that I want to tell, specific words to use and on and on. I have found that it really helps me to be
more focused if I take the time and think through these questions before I start writing. The questions help me get a lot more clarity on
what I’m doing and that makes the writing much easier! |
- Who am I talking to?
Who is going to be reading this piece? What matters to them? What challenges are they facing right now? Why are they going to be interested
in what I’m writing?
It sometimes helps me to think of one specific person and write just for that one person.
- What is my goal for this piece?
Do I want the reader to sign up for a free teleclass? Or come to a free EFT demonstration class?
What is the result I want after this piece goes out?
- What is the main point of this piece?
This is the one thing that I want the reader to remember and take away. I find it helps to repeat this main point several times.
- What are the benefits to the reader?
How is the product or service I’m writing about going to solve a problem or make my reader’s life better? It’s better to have
several benefits to write about. And, the more specific you can make the benefits, the better they will connect with your audience.
- Is there anything unique about my practice or the product or service I’m writing about?
Remember to think about this from the perspective of the audience you think will be reading this piece. The unique thing can take on many different
forms. It may be that you’re offering a download recording of the free teleclass for people who can’t make the live call. It may be
tied to specialized knowledge you have about a topic such as chronic illness. Just be sure that the unique thing ties to both your audience and
the thing you’re writing about.
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| I hope you’ll try this approach to your next copywriting project. If you do, let me know if it helped you! |
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