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3 Ways To Create Compelling Headlines |
| Stokes Adams, MBA |
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| You’ve probably heard that you have around 7 seconds to grab the attention of a person who is visiting your
website or reading your flyer or brochure. A well–written headline is one of the best ways to do that. It draws in your audience
and makes them want to know more about what you’re offering. |
| The number one thing a headline needs to do is communicate the most compelling benefit a person will receive from
your service or product. By leading with a benefit, you’ll engage your reader because they’ll know right away how your
service will make a difference in their lives. |
| The more you understand about the kinds of clients you want to attract, the easier it will be to figure out what
the compelling benefits are. When you write about something that really matters to your potential clients, you are much more likely to
engage them and get them to follow up with you. |
Here are 3 approaches to writing headlines.
- Describe a solution.
People are looking for solutions to their problems. When your headline hits on a current problem, your potential clients are much more
likely to respond and take further action with you.
Describing a solution is showing the results a person will receive from working with you.
Example: A Simple Tool That Dissolves Limiting Beliefs in Hours
- Explain how to do something.
How to headlines pique your reader’s curiosity. We are all interested in learning easy, simple ways to deal with our challenges
and issues and the how to headline promises that.
Example: How To Stop Emotional Eating Forever
- Ask a question.
This is one of my favorite ways to write headlines. Questions are naturally engaging. As soon as we read a question, we immediately
start thinking about our answer. It is usually better to write a question in such a way that the answer will be a yes because a yes
answer gets your reader to think in positive ways about what you are offering.
Example: Has stress taken over your life?
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| A good way to get ideas for your headlines is to pay attention to the headlines you see in magazines, emails or
on web pages. Think about your reaction to the headline. Did it engage you? Did it make you want to read more? Keep some examples
that you really liked in your swipe file and use those to get ideas for your next headline. |
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